Born and raised by the sunny shores of Brighton, I honed my childhood love for design at Nottingham Trent University. Shortly after graduation in 2005, I was offered a role as a Junior Designer in the newly formed digital department of McCann Erickson. Over the next four years, I became a key member of an ever expanding team, watching it grow out of a room of three people, to a floor of thirty. Working my way up to a senior role after the successful delivery of a number of global and awarding winning campaigns.

Driven by a desire to develop new skills, work on new accounts and in a variety of new environments I decided to leave McCann and take the step into the world of freelance design. 

An amazing experience which helped me develop a greater understanding of how different agencies are run, how to approach different projects and collaborate with a host of remarkable people. The role took me to numerous countries and I experienced life under a number of agencies, I was lucky enough to be hired to work on some renowned campaigns for the likes of AKQA, LBi, RKCR Y&R, and +Rehab Studios to name but a few.

After a successful and thoroughly enjoyable stint in a freelance role at AnalogFolk, I was offered a permanent role, which I grabbed with both hands. 

After a number of successful years in the London office where I was an active part of expanding the deign team and agency profile. Some of my keys roles were leading the agency's rebrand, overseeing design for global campaigns and delivering winning pitch work for new business.

In 2015 I took on the role of Design Director for AnalogFolk NYC. In my current role I am responsible for building a world class design team, and overseeing the visual output across a number of global brands.